The Current and Future State of the Smart TV Business

Tuesday, October 19, 2021

12:30 PM - 1:30 PM US Eastern
11:30 AM - 12:30 PM US Central
10:30 AM - 11:30 AM US Mountain
9:30 AM - 10:30 AM US Pacific
4:30 PM - 5:30 PM UTC

About this Event

Variety Intelligence Platform explores what's next for the Smart TV business, given its current standout momentum with modern audiences and advertisers. How do tech innovations and new features meet what consumers want from their TV? With 121 million TV households in the US and over 70% of those taking the plunge into Smart TVs, what consumer and advertiser habits are ripe for change? Leading media chiefs discuss how smart TV transformations are driving opportunities for audiences and advertisers.

About the Speakers


Devin Fallon
Director, Media & Analytics, VIZIO

Devin Fallon is Director, Media & Analytics at Vizio. He formerly managed the Media Insights & Analytics team at Tremor Video. Drawing on over eight years of experience in the online video analytics space, he and his team provide clients with in-depth personalized campaign analysis, insightful research studies, and high-level strategic account guidance. Prior to his time at Tremor Video (formerly YuMe by RhythmOne), Devin gained valuable experience in the world of TV buying as a traditional media planner at RJ Palmer (now part of Assembly). Devin has a BS in economics from Dartmouth College.


Mike Bloxham
EVP, Global Media & Entertainment, Magid

Mike Bloxham is an insights architect. For over 25 years, he’s been disrupting, and re-defining the ways media and market research are employed to shape our understanding of the world around us and to better inform the decisions companies make. Currently the Senior VP of Global Media & Entertainment at Magid-and Co-Chair of its VR/AR Insights Consortium-he challenges conventional wisdom and uncovers new and actionable perspectives at brands, media and tech companies, and agencies to help them better understand and engage with audience attitudes and behaviors.


Andrea Zapata
Head of Research, Data and Insights, WarnerMedia

Andrea Zapata is Head of Research, Data and Insights at WarnerMedia. Zapata oversees research for Warner Media’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers. She brings a wealth of experience in media. Prior to WarnerMedia, she was vice president of west coast sales at Vevo, and held research leadership positions at Effectv and Hulu, the latter of which she was instrumental in building the research practice from the ground up. Andrea attended The Ohio State University.


Nicole Whitesel
EVP, Advanced TV & Client Success, Publicis

Nicole Whitesel is EVP Advanced TV and Client Success at Publicis. Nicole is a strategy-led marketer with extensive experience in digital marketing, media strategy, advertising, brand strategy, strategic partnerships and analytics. Her passion is to connect customers and brands through innovative, data-driven marketing experiences that deliver business results. She delivers performance-driven campaigns grounded in data, powered by best-in-class technology and constantly pushes the boundaries of what’s possible today, with a vision for tomorrow.


Andrew Wallenstein
President & Chief Media Analyst, Variety Intelligence Platform

Andrew Wallenstein is President and Chief Media Analyst, Variety Intelligence Platform, a new extension of the Variety brand focused on market research. He has been with Variety since 2011. Wallenstein received the Luminary Award for Career Achievement from the Los Angeles Press Club in 2017. He was an on-air contributor for NPR’s All Things Considered. He also hosted the PBS series “Variety Studio: Actors on Actors” as well as TV Guide Channel’s “Square Off,” a weekly primetime series about the TV industry. Wallenstein has a master’s degree in journalism from Columbia University.