|4:30 PM - 5:45 PM||US Eastern|
|3:30 PM - 4:45 PM||US Central|
|2:30 PM - 3:45 PM||US Mountain|
|1:30 PM - 2:45 PM||US Pacific|
|8:30 PM - 9:45 PM||UTC|
The Variety Streaming Room presents conversations on business strategies and creative trends for CTV, featuring NBC Universal, The Trade Desk and talent-Executive Producers of Peacock’s Psych 2: Lassie Come Home.
2020 has forced us over the threshold, with more US households now addressable through streaming services than via traditional, linear TV. For many advertisers, this has finally created the opportunity to apply data to their massive TV spend. For others, it’s a scary new world where best practices for upfront buying no longer apply.
• How can advertisers use Connected TV to build on their linear investments?
• How does Connected TV provide a premium, brand-safe alternative to user-generated content?
1:30PM - 2PM PST / 4:30PM - 5PM EST
Conversation with Krishan Bhatia, EVP, Business Operations & Strategy, Advertising Sales, NBCUniversal and Tim Sims, Chief Revenue Officer, The Trade Desk
Interviewed by Cynthia Littleton, Business Editor, Variety
2PM - 2:30PM PST / 5PM - 5:30PM EST
Conversation with Dulé Hill and James Roday Rodriguez, Stars and Executive Producers of Peacock’s Psych 2: Lassie Come Home
Interviewed by Jenelle Riley, Variety